How Nathan Barry utilized the Lean Startup methodology to launch OneVoice, an iphone app

by alex.

It’s possible not only to develop an app with a small budget, but to do it without possessing much in the way of coding knowledge. As “experience designer” Nathan Barry explains in his story of developing the OneVoice App, you need two things to pull this off. One, a concept for software that will do a good job of providing a useful service that someone else is providing poorly.  Two, a group of development professionals for hire to help turn that concept into a functional, solid-selling application.

For Barry, the challenge was to develop an iOS app with a user-friendly interface that would allow individuals with speech impairments to quickly generate spoken sentences on their iPhone or iPad. In other words, to create a voice for those who are unable to speak clearly, such as stroke victims and individuals suffering from non-verbal Autism.

While the medical equipment industry has manufactured voice aid devices for years, this equipment is typically expensive and clumsy to operate. The OneVoice app is not only significantly easier to use, but allows its users to replace a pricey single-use device with their multi-functional smart phone. Not surprisingly it’s proven to be popular with speech pathologists who have written glowing reviews on the Apple app store. Reviews that have helped to drive sales to the point where Barry quit his day job to focus on apps development and marketing OneVoice.

Despite having only a basic knowledge of iOS and Objective-C, Barry was able to launch OneVoice by licensing existing speech synthesizing software and hiring a small Portland, Oregon development firm to tackle the harder parts of integration and functionality. This strategy enabled Barry to spend his time focused on creating the unique user interface experience that has made OneVoice a success in the marketplace. 

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